The Introdution To Food Industry Marketing Essay

The Introdution To Food Industry Marketing Essay Food is a basic need and food service industry will always continue in demand. This industry includes restaurants, fast foods, and cafeterias, catering opportunities, food carts, food trunks and the like. Filipinos love to eat. This love for food and eating is the major reason why the food industry has flourished well in the Philippines and why you will see a lot of restaurants and fast foods scattered all over the country. These fast foods and restaurants can be local or international. Filipino food is considered as a unique mixture of Eastern and Western cuisines that mirrors the history of the country. It includes plates and cooking procedures from countries like China, Spain, Mexico and the United States. Even although Filipino food has been influenced by Eastern and Western countries, what makes it unique is the history, the society that introduced and adapted it and the people who accepted it into their homes and restaurants. Filipinos are not just into good food but the total dining experience, good food is just a part of it. It is the way we feel when we are within a fast food or restaurant. How it feels to dinner out with family or friends or even when youre by yourself. When choosing a restaurant or a fast food, customers usually check for the cleanliness of the place, freshness of the food, watched over premises, enough parking area, the mood, design and land of the place, and for some restaurants, even the music. The physical and emotional response is a result of all these factors. These can make the whole dining experience level better. A recent study shows that due to economic crisis, customers or consumers think that when it comes to food shopping, preparing and dining. They are not for weight loss or just eating out at fancy restaurants but they choose what they eat for wellness. They want more nutrition for their money and are more conscious of it. INTRODUCTION OF FAST FOOD Fast food is food, which is ready and served quickly at outlets called fast-food restaurants. A restaurant is an organization that serves ready food and beverages on tables set for individuals, pair or bigger groups, to be consumed primarily on the location. Restaurants serve a wide variety of food at a particular cost given on its menu card for on or off the place consumption. These include eating establishments where consumers are served at walkup or make away ordering counters for either on or off building consumption. However, most good restaurant serve food at tables to their consumers for on-premises consumption. Many of the restaurant chains, have improved their annual sales many times over, well away from the limits of the tables they can served each day, by contribution hot well packed meals through free home delivery service on orders placed through a telephone call. It is multi-billion peso businesses that continue to grow up quickly in many countries. A fast-food restaurant is a restaurant characterized both by food which is supplied quickly after ordering, and by smallest service. The food in these restaurants is often cooked in mass in advance and reserved hot, or reheated to order. Many fast-food restaurants are part of restaurant chains or license operations, and standardized food are shipped to each restaurant from central locations. In todays world, going to a restaurant has more to do with socialize then to just having a snack. Only a few decades reverse restaurants were specially target families, which situation does not hold true today. Nowadays, even children; regularly eat out with their friends, on their own. Therefore, restaurants are not just about food of ambience. On a worldwide level, they are an important supplier to the economy while on personal levels it provides us with a place to easily connect with others. OBJECTIVES To set up an existence as  a successful local fast food outlets and get a market share in Philippiness fast food industry. To make FRHANP Fries  a destination spot for malls. To expand into a number of outlets by near years, and sell the franchise to neighboring metropolitan cities. Mission : Our main goal is to be one of the most successful fast food outlets in Philippines, starting with one retail outlet located inside a major shopping mall as a market tester. Our main focus will be serving high-quality food at a great value. COMPANY SUMMARY What is FRHANP Fries? FRHANP Fries sells  foodie fries in a cone  with a  choice of paste. We use the concept of Belgian Fries, where the fries are all made from fresh potatoes and fried twice. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and youthful lifestyle.   Youthful and fresh surroundings We will imitate  successful establishments, such as Jamba Juice and Starbucks, which represent the majority of our core target market, between 18 to 35 years of age. Our store will feature display cooking of our featured Fries from cutting to frying. Our customers will also be able to read our in-house brochures in regards to all knowledge about Fries and our featured sauces as well as other products like burgers and shakes. Our store will be decorated with fast food setting, such as a bright counter and display menu on the wall. Quality Food Each  store will  offer nothing but freshly fried Belgian fries, sandwiches, Burgers, Shakes and variety of unique blend sauces, all served with old-fashioned home-style care. Open Everyday Our store is open everyday from 10 am to 9 pm. Variety, variety, variety A different selection of burgers and sandwiches will be featured every three months and we will also change our Indian soda flavors and shakes to accompany our fries. Start-up Summary The retail outlet will be rented at one of the target location shopping malls. Our preference is Space A, for the main reason of reaching larger traffic. Startup requirements will be financed through owner investments. http://www.bplans.com/fast_food_restaurant_business_plan/images/3ea7e45235fa4bd5ad6f924765b00e74.png Start-up Requirements Start-up Expenses Rs. Kitchen and Fixtures 1144800 Furniture and Interior 874500 Legal 159000 Rent 795000 Packaging and Stationary 450500 Contingencies 222600 Total Start-up Expenses 3646400 Start-up Assets 0 Cash Required 2650000 Other Current Assets 0 Long-term Assets 0 Total Assets 2650000 Total Requirements 6296400 Products We want to focus only on selling fries. Alcoholic drinks will not be sold in our outlet, as FRHANP Fries promotes a healthy and positive Philippino lifestyle. Instead, we will offer Idian Soda and Sandwiches  to complement the fries. The dips for Belgian style fries can also be served with sandwiches, they  are available in more than 20 flavors: Pesto Mayo Traditional Sambal Satay pulp Korean BBQ Teriyaki pulp Hot Chili pulp Thai Chili Ketchup Garlic Dip Creamy Wasabi Mayo Roasted Pepper Mayo Lava Cheese Black Pepper pulp Curry Ketchup Barbecue Jalapeno Ketchup Caribbean Islands Competitive Comparison FARHANP Fries has several advantages over its leading competitors: We expect a high degree of enthusiasm and offer a fun store with friendly staff that reflects the companys youthful and energetic culture. Supporting merchandise items that support the companys brand building. Our fried potato is made 100% fresh, compared to most fast food outlets that use frozen fries. Our dipping pulp is also made fresh without preservatives. Our innovative packaging will be more entertaining than our competitors. Company Clean Value Merchandising Hang Out Simple Fresh Cool Pop Culture FAHANP yes yes yes yes yes Yes yes yes McDonalds Yes Yes Yes Yes Yes No Yes Yes KFC Yes Yes No Yes No No Yes No SubWay Yes Yes Yes No Yes Yes No No Sales Literature FARHANP Fries will use advertising and sales programs to get the word out to customers. 1500 color brochures to be distributed throughout destination shopping mall and facilities: in-store, cinemas, area eateries, information during the grand opening. Half page magazine reviews in Philippiness lifestyle magazines that advertise the presence of the outlet. Sourcing Fresh potatoes will be delivered weekly by our distributor directly from the India . We also have an agreement with  Company to exclusively manufacture our Shakes and signature sauces. Future Products For now, we will focus on selling fries and signature shakes, burgers and sauces. However, as we grow further, we will add new categories to our menu, such as Belgian Sandwiches and Buffalo wings. In the future, our growth strategy will be offering the franchise of our brand to food entrepreneurs in the Philippine region. Value Meal Sales of FRHANP Fries will not only generated from the selling of its famous Belgian Fries, but also will be generated by the conception of an innovative package menu called the value meal. It primarily consists of a combination of our featured Belgian Fries, sandwiches and Indian soda at greater value than selling at individual items. Further customization could be done by selling a bigger size of fries called Uber FRHANP to attract price sensitive customers. Market Analysis Summary Consumer expenditures for fast food in Philippines rise during the end of the year 2012, followed by the recovery of Philippiness economy. The increasing number of new establishments such as fast food franchises, fancy restaurants and foodie bakeries around Philippines has shown a significant growth in this sector. Food spending is around 56% of total consumer expenditures in Philippines, and consumer  spending on leisure and recreation made up of 13% of total consumer spending. A  much broader appeal exists for weekend slots because those are the days when most of our core target market enjoys the mall going activities. Age   Youngsters, single, currently enrolled in college and high school. Family unit   We will also appeal to families (young families) with children. Gender   We will target both sexes, with a slight skew for males due to their lower attention  to dietary concerns. Income   We will appeal to the medium income individuals and to all in the lower medium income bracket. According to a recent public survey of people 15 45 years old, 80% of those interviewed like fast food. 90% of them like fast food on a regular basis, and 10% of them claimed that they like fast food very much, or love fast food. The survey also provided the following particular reasons for the increasing popularity of fast food: People have 52 weekends and three long holidays a year. Most of Philipino love to window shop, and when they do strolling around the shopping district, they need a quick bite to accommodate their activities. White-collar workers in offices have stopped bring lunch, and enjoy chicken, hamburger, pizza or other fast food joints in the vicinity. Parents give more money to kids and students to buy lunch. Fast food is naturally their first choice, because of the brand building effort that heavily targets their age group. Eating out still remains as Philippinos common habit of life. They do not perceive fast food is a luxury,  and they enjoy it by bringing their family, especially if they have smaller kids, in the environment of the western-style fast food outlets. Marketing Strategy Our strategy is based on serving our markets well. We will start our first outlet as a market tester that could become a model of the expanding number of outlets in the future. Concentration will be on maintaining quality and establishing a strong identity in the local market. A combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by print advertising. As soon as a concentration of stores is established in a market, then broader media will be explored. By providing a fun and energetic environment, with unbeatable quality at an acceptable price in a clean and friendly outlet, we will be the talk of the town. Therefore, the execution of our concept is the most critical element of our plan. Pricing Strategy Our pricing strategy is positioned as generic, meaning that 200 INR is the average consumer spending for a snack or light lunch in Philippines. Leveraging the volume of fries, Indian Soda, Sandwiches, Burgers and signature style sauces to be sold, we are serving the majority of Philippino. Management Summary The initial management team depends on the founders, with little back-up. As we grow, we will take on additional help in certain key areas. Part of our basic philosophy will be able to run our executive management as a knowledge sharing fellowship. We will not add additional overhead until absolutely necessary. This will mean that the initial staff support team will have to work extra. By doing this, we will keep our overhead as low as possible, allowing us to adequately staff our outlets. This will also allow us and future business partners to recoup investments as quickly as possible and enjoy a higher return. At present time, FRHANP Fries is being owned by its 6 founders. Management Team FRHANP Fries is currently the creative idea of its six founders. As the company is small in nature, it only requires a simple organizational structure. Implementation of this organization form calls for all four individuals to make all major management decisions in addition to monitoring all other business activities. As we expand into multiple locations, each location will have a primary site manager. Organizational Structure Future organizational structure will include a director of store operations when the store locations exceed four units. We hope that this individual will come out of the ranks of our stores management. This will provide a supervisory level between the executive level and the store management level. Possible positions might be added at a later date include marketing manager, purchasing manager, controller, human resources, RD and administrative support team. Personnel Plan Our initial employees will  include two  cashiers, two cooks and two bike boys per location, with one of each on the premises during open hours. This is considered an ideal personnel number for a food outlet the size of our own. Each employee will work for 38-40 hours per week. Personnel Plan (Approx.) Personnel plan Year-1 Site manager 0 cashiers 1,90,800 Cook 1,52,640 Bus boy 1,24,020 Total people 12 Total payroll 4,67,460 Start-up Funding Currently, the company is owned by the original 6 founders, who each will contribute Rs.30,60,000 for the same amount of share, 25%. This will more than cover start-up requirements, and provide the business with a cash pillow to use for expansion over the first year. Start-up Funding Start-up Expenses to Fund 36,46,400 Rs. Start-up Assets to Fund 26,50,000 Total Funding Required 62,96,400 Assets Non-cash Assets from Start-up 15,90,000 Cash Requirements from Start-up 26,50,000 Cash Balance on Starting Date 37,53,600 Total Assets 79,93,600 Liabilities and Capital Liabilities Current Borrowing 0 Long-term Liabilities 0 Accounts Payable (Outstanding Bills) 0 Other Current Liabilities (interest-free) 0 Total Liabilities 0 Capital Total Planned Investment 42,40,000 Loss at Start-up (Start-up Expenses) (36,56,400) Total Capital 1,83,60,000 Total Capital and Liabilities 37,53,600 Total Funding 44,00,000 Projected Profit and Loss As the Profit and Loss shows,  FRHANP Fries will run at a profit or loss for the first year, using up some of the cash reserves initially invested by the founders. As sales increase, we will expand into new locations to aggressively spread brand recognition. This increase in visibility will allow us to take up less expensive locations off of Orchard Road, while maintaining our flagship operation, the first store, in a  prime spot. http://www.bplans.com/fast_food_restaurant_business_plan/images/ae0e382ef4e34aa6b836c9db8ae7becb.png We recommend using Business Plan Pro as the easiest way to create graphs for your own business plan. Year-1 (Rs.) Sales 1,47,95,639 Direct Cost of Sales 32,83,721 Other Costs of Sales 0 Total Cost of Sales 32,83,721 Gross Margin 1,15,11,971 Gross Margin % 77.81% Expenses Payroll 46,74,600 Marketing/Promotion 5,30,000 Depreciation 0 Rent 92,22,000 Utilities 1,35,150 New location setup 13,25,000 Total Operating Expenses 1,58,86,750 Expenses Profit Before Interest and Taxes (4374779) EBITDA (4374779) Taxes Incurred 0 Net Profit (4374779) Net Profit/Sales -29.57% Projected Cash Flow The following chart and table show the Projected Cash Flow for FRHANP Fries. http://www.bplans.com/fast_food_restaurant_business_plan/images/bb9ce2d1db1244898fee2612c6fa41d6.png Year-1 (Rs.) Cash Received Cash from Operations Cash Sales 14,795,639 Subtotal Cash from Operations 14,795,639 Additional Cash Received Sales Tax, VAT, HST/GST Received 0 New Current Borrowing 0 New Other Liabilities (interest-free) 0 New Long-term Liabilities 0 Sales of Other Current Assets 0 Sales of Long-term Assets 0 New Investment Received Subtotal Cash Received 14,795,639 Expenditures Year-1 Expenditures from Operations Cash Spending 4,674,600 Bill Payments 12,946,045 Subtotal Spent on Operations 17,620,645 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out 0 Principal Repayment of Current Borrowing 0 Other Liabilities Principal Repayment 0 Long-term Liabilities Principal Repayment 0 Purchase Other Current Assets 0 Purchase Long-term Assets 0 Dividends 0 Subtotal Cash Spent 17,620,645 Net Cash Flow (2,824,953) Cash Balance 35,928,647 Projected Balance Sheet FRHANPs projected company balance sheet follows. Assets Year 1 (Rs.) Current Assets Cash 35,928,647 Other Current Assets 0 Total Current Assets 35,928,647 Long-term Assets Long-term Assets 0 Accumulated Depreciation 0 Total Long-term Assets 0 Total Assets 35,928,647 Liabilities and Capital Current Liabilities Accounts Payable 1,549,826 Current Borrowing 0 Other Current Liabilities Subtotal Current Liabilities 1,549,826 Long-term Liabilities 0 Total Liabilities 1,549,826 Paid-in Capital 42,400,00 Retained Earnings (36,46,400) Earnings (4,374,779) Total Capital 34,378,821 Total Liabilities and Capital 35,928,647 Net Worth 34,378,821

Gm588 Final Project Proposal Outline

GM588 Final Project Proposal Outline 1. Enhancement of Quality for Genesis Healthcare 2. Genesis Potomac Center 3. Genesis Healthcare is a leading provider of short term healthcare services which includes: rehabilitation, dialysis, skill nursing and sometimes long term care. The company operates over two hundred centers within thirteen eastern states in the United States. Genesis also supplies rehabilitation therapy to over one thousand one hundred health care providers within twenty eight states and the District of Columbia. Quality management in Genesis is very well encouraged because they are involved in an industry that caters to the needs and lives of people. According to their values quality and care should be given to touch and improve the lives of others. 4. I currently work for Genesis, at the Washington DC location. This location has a bad reputation due to an incident that occurs years ago because the quality in service was breached. However, at the time the situation happen the facility was under a different management that had no affiliations with Genesis but people still have that bad notion of the company. I feel as though the only way we can change the perception of these people is by enhancing the quality in the services we provide. 5. After I joined Genesis about a year ago along with our new management team, we have changed everything and made lots of progress. Our greatest opportunity was getting our surroundings involve so that they could then witness the improvement that were being made. Renovation of the building was first done since it was an opportunity to attract the general public. Weekly surveys were also put in place so that residence could give feedback on a daily bases to show the company and its new management improvements. 6. In order for Genesis to continue its growth, I believe the best quality management tool to follow would be the six stigma. Genesis already completed the first step of the stigma method which is defining the problem. They realize that quality was breached so they are working on enhancing and improving quality for their customers. The second step is measuring the quality and to do that, Genesis has a weekly survey system that generates the effectiveness of the quality being given and those responses is how quality is measured. Genesis is constantly utilizing the third method of the six stigmas which is improving quality. They encourage and task their employees on a daily basis to provide great service. They also train their employees to be successful in promoting quality. The analyzation of quality is a task Genesis has mastered because they have sought out the needs of their customers, which help determine the kind of quality service needed. Improving is the aspect Genesis is putting most of their efforts into because any entity existing in our world must have the desire to grow and the only way to achieve that goal is through improvement. Control is definitely an aspect of the stigma that genesis have a good grip on because they have come up with ways to accomplish their quality management goals and how they can control the quality they intend to give. 7. TCO A, C, D and I all relates well to my project because they all talk about the importance of quality management and some of the philosophies to follow when enforcing quality. As a person, I believe that the best way an organization can grow is based on quality because people will fund something if they are satisfied with it. I also am a huge fan of the six stigmas because I have used it several times and its yielded positive results. 8. Sources 1. Evans, J. , & Lindsay, W. (2011). Managing for quality & performance excellence. Pre-press. 2. Genesis company history. (n. d. ). Retrieved from www. genesishcc. com 3. De Sousa, S. (2010). Six stigma steps. My PM expert, 11(2), 232. Retrieved from www. my-project-management-expert. com

The Peculiar Features of the Image of Annie John Free Essay Example, 1500 words

But why there a conflict slowly arises between the mother and the girl child. The author spreads the different characters around her so as to have a way to maturity. Only through these characters that Annie the child develops to Annie the young lady. The insecurity which begins to grow in Annie reaches its peak when she sees her mother in the hands of her father. She is unwilling to be touched by her mother s hand after that event. In her words I was sure I could never let those hands touch me again; I was sure I could never let her kiss me again. All that was finished . This is along with her growing to puberty. The conflicts are due to inconsistency in the parental attitude and parental norms. Her mother forces her to study music and manners. Her father Mr. John is an ordinary father who engages in building houses. He represents the masculinity towards which Annie needs more preparations. Yet she recognizes her father s love when she was ill. Annie s first friendship with Gwen ca n only be viewed as resulted from the intense desire of replacing her love towards her mother with other girls. We will write a custom essay sample on The Peculiar Features of the Image of Annie John or any topic specifically for you Only $17.96 $11.86/page Sometimes the readers may think that the red girl is the ideal one who Annie wishes to become like. Her face was big and round and red. In her words What a beautiful thing I saw standing before me. Her face was big and round and red, like a moon- a red moon. She had big, broad, flat feet, and they were naked to the bare ground; her dress was dirty the skirt and blouse tearing away from each other at one side; the red hair that I had first seen standing up on her head was matted and tangled; her hands were big and fat. .. . From her, she learns that the world outside her mother can offer more to her.

Essay on Kant Vs Mill on the Issue of Lying - 1764 Words

Firstly, by looking at the first patient, whether she gets a kidney from her father or a â€Å"cadaver kidney† , there will be no difference because she needs a kidney nonetheless. The second patient however, cannot agree to give his kidney away because one of the main reasons is that he’s scared and lacks â€Å"the courage to make this donation†9. So right at this point, it can be seen that it would be better if the father didn’t give his kidney away because it wouldn’t cause him any happiness, whereas the daughter has two options to gIn everyday life, whether on a personal base or on a professional base, difficult scenarios, or also known as moral dilemmas, are present. Depending on whom the person is or what their belief and value systems are,†¦show more content†¦The parents agreed and to continue her treatment, the patient needed a compatible donor, but from the start, looking at the patient’s tissue typing, the doctor already k new that it would be difficult to find a donor. The patient had 2 siblings, the age of 2 and 4, but they were too young to be organ donors, and the rest of the family wasn’t â€Å"histocompatible†1. However, the father was and so the nephrologist meets with the father and also lets him know â€Å"the uncertain prognosis for his daughter even with a kidney transplant† . Hearing this, the father did not accept to donate his kidney, reasoning that his daughter had gone through enough, including other reasons that she could have a cadaver kidney and also that he didn’t have the courage to donate his kidney. Unfortunately with the father’s decision, he also insisted that the physician tell the family that he wasn’t histocompatible when in fact he was. He reasons that if the family knew he didn’t want to donate, this would â€Å"wreck his family†2 and make them believe that he allowed their daughter to die. 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